Social Creative

Joyride is the award-winning branded content agency of the LADbible Group. We find creative ways to get brands into the newsfeeds of millions of young people; and for us, it has to be entertaining or informative, authentic, snappy and relatable. Being part of a huge social-publishing community means we have a unique vantage point on how a generation thinks, feels and consumes content. We get our kicks when a consumer campaign tops the social power rankings, it's true. At the same time, we recognise our power to influence the popular mindset and behaviour for positive change - so we're equally proud of our work with charities like RNLI, and social cause initiatives in partnership with the Home Office.

LADbible: RNLI - Anthony's Story
SPORTbible: EA FIFA - Alex Hunter POV vid
LADbible: Braun - Father's Day
LADbible: KFC - Chicken Drop

 

Links for each below:

LADbible: RNLI - Anthony's Story - https://www.facebook.com/LADbible/videos/2779560662091106/

SPORTbible: EA FIFA - Alex Hunter POV vid- https://www.facebook.com/SPORTbible/videos/2147698675375653/

LADbible: Braun - Father's Day - http://www.ladbiblegroup.com/Joyride/braun-fathers-day-campaign/

LADbible: KFC - Chicken Drop - http://www.ladbiblegroup.com/Joyride/kfc-chicken-drop/

 

The Role:

As a Social Creative working in our newly formed in-house branded content agency, Joyride, you will:

  • Conceptualise, pitch and create socially led branded content campaigns that feel native to the host channel
  • Combine your cultural awareness and commercial knowledge with a strong understanding of how to make engaging content for social media
  • Bring ideas to life in written and visual form; being responsible for clearly communicating and upholding the integrity of your creative, presenting to colleagues and clients
  • Use insight and data to inform creative approaches and make proposals more compelling
  • Have experience in creating content formats that resonate most with a youth audience: including short and long-form social video, video series, written articles, still and animated image, and occasionally events / experiential
  • Demonstrate creative ideas that benefit the brand, the audience and the business; creating impact with consumers first and foremost
  • Create presentation materials - including pitch decks, storyboards and mood boards - using Keynote
  • Consistently deliver quality ideas in a fast-paced, often high pressure environment, ensuring deadlines are adhered to
  • Adapt and respond to the flexibility and demands of the working environment and new and existing trends
  • Demonstrate how your ideas fit into the broader brand and communication strategies of the client, and can meet their specific objectives
  • Work closely with all other departments in the company (particularly sales, marketing, production, and tech)

 

The Person

We are looking for candidates with a track-record who can show their pedigree and make a difference at a fast-growing youth media brand. As a pioneering member of our new agency offering, we need someone with an abundance of creative talent, passion and energy.

The right person will have the following:

  • Experience within a similar role at a publisher or creative agency
  • A passion for youth culture and a broad understanding of social media and the entertainment industries
  • Understanding of current trends and what makes engaging content
  • Knowledge of the company's market position, brand and overall style
  • Active social media user with experience of various social channels
  • Knowledge of emerging and established talent
  • Ability to research a subject / topic and present findings in a constructive manor
  • A flexible and adaptable approach to work
  • Strong aesthetic appreciation and the ability to articulate ideas powerfully in written and visual form
  • Ability to naturally build a positive, strong rapport with the wider teams and a love for working collaboratively
  • A keen sense of humour
  • Genuine passion about the LADbible brand
  • Ambition to really add value to the company