Brand Marketing Manager - Pretty52

We’re LADbible Group: a voice and identity for a community of more than 63 million people, and a way of life for a generation of fans the world over.

LADbible Group builds youth communities across multiple channels including our websites, Facebook, Instagram, Snapchat, Twitter, YouTube, AppleTV and our apps. We understand our audience and are on their side. Our community brings people together and we try to use our influence for good.

Pretty 52 is a part of the LADbible Group portfolio and is the UK’s #1 female focussed social publisher, with over 6 million followers across platforms and generating a global reach of over 262 million. As a brand we’re committed to highlighting key issues, starting conversations and creating pop cultural moments.

The Role

As Pretty 52 Brand Marketing Manager, you will be joining one of the industry’s most exciting and dynamic marketing departments who are responsible for award winning campaigns from Trash Isles to UOKM8? – as well as developing content franchises that has seen Judi Dench rapping with Lethal Bizzle and Margot Robbie drinking John Smiths bitter. 

Working collaboratively with the LADbible Group Head of Marketing & Senior Brand Marketing Manager, you will be a key driver in developing world class original content, marketing propositions and editorial campaigns that will drive Pretty 52 to become the leading female focussed social publication in the world.

We’re looking for someone who has huge a passion for culture and a high knowledge of the social and competitive landscape, as well as an appetite to innovate and do things differently. You will be expected to have a creative mind set and the ability to develop creative ideas and unique storytelling, but with a foundation of being organised, disciplined and able to work under pressure. 

This is a role that will see you thrown in the deep end, but having the opportunity to work on world-class content and campaigns that will be seen by millions and feature A-List stars.

Responsibilities

  •      Develop the strategy of Pretty 52 brand marketing campaigns and its implementation and activation across our channels
  •        Create video content franchises with celebrity talent that will be relevant for Pretty 52’s audience and will push the brand 
  •         Work collaboratively with the video team to produce world class talent led content and interviews
  •         Organise video shoots and have the ability to give creative direction to A-list talent
  •         Drive continual research initiatives to understand the constantly changing competitive and social landscapes
  •         Report on the effectiveness of Pretty 52 brand marketing campaigns and content across our channels
  •       Constantly share creative thoughts and ideas to help maximise Pretty 52’s impact in the industry and our ability to delight our audience 
  •         Assist with the creation of creds decks for Pretty 52  

The Person

  •         Four to five years’ experience in marketing 
  •         Experience in leading marketing campaigns
  •         Knowledge of the digital and social media landscape
  •        Have a ‘black book’ of active connections in the media industry and/or youth culture
  •         Proven ability to negotiate contracts deals and form partnerships
  •         A proven social media expert and knowledge paid social experience
  •         Excellent project management skills
  •         Demonstrable understanding of each social channel and the role it plays in publishing
  •         Someone who understands the current digital landscape across social, content and publishing
  •        To be able to demonstrate experience of innovating
  •         Someone looking to work within a rapidly growing company at the forefront of online publishing and working alongside industry specialists
  •         Will work within a diverse and passionate team whilst further developing yourself professionally
  •         Growing your skills and learning about the broader aspects of marketing and digital publishing
  •         Has high attention to detail
  •         High proficiency in Microsoft office
  •         Experience working on female focussed brands

Company Overview

Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – billions of times each and every month. Using all major platforms, we’ve rapidly risen to become one of the web’s most prominent social video publishers.

Our brands include LADbible, SPORTbible, Pretty 52, branded content agency Joyride, and licensing arm CONTENTbible. Whether by simply putting a smile on someone’s face with a funny video or by engaging our audience in social issues important to them, we strive to make a positive difference.

Sure, we may be UK based, but we’re powered by a community that spans the planet.

Mission

LADbible Group has become a way of life for fans around the world. We provide news, entertainment and community to a global audience of young people. Our mission is pretty straightforward: to deliver content that our audience love. Our flagship brand alone is followed by half of all UK men aged 18-24 – and a fifth of women in the same age group.

We don’t think youth audiences are hard to reach, you just have to tell them the stories they care about and amplify the ones they tell you.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.