Senior Insights Strategist

We’re LADbible Group: a voice and identity for a community of more than 53 million people, and a way of life for a generation of fans the world over.

LADbible Group builds youth communities across multiple channels including our websites, Facebook, Instagram, Snapchat, Twitter, YouTube, AppleTV and our apps. We understand our audience and are on their side. Our community brings people together and we try to use our influence for good.

white'>The Role: 

Working in our in-house creative agency, Joyride, the Senior Insights Strategist role is to spearhead the insights and data analysis contribution of the agency. Transforming audience and market data into clear applicable insights, and crafting compelling narratives, that can be utilised in a commercial, creative and marketing environment.

white'>Bringing the vision of insights to life, making other team members more excited and knowledgeable about its value and how to use insight information in smart ways.

Ideally, with a minimum of 5 years’ experience in a similar agency or brand-direct role. Essential to the role is understanding of statistics and data interpretation. For this role, coding is not required, whereas it is necessary to have a deeper knowledge of consumer behaviours and strategy making.

The Insights Strategist must have credible relevant experience delivering information to a different array of team members, with different objectives, using tools and data sources flexibly, depending on the situation. And in time grow and manage a team of strategists / analysts at a junior level.

As we are a social first company, the candidate must have very advanced knowledge of all social platforms, their insights, new features and what it means both for the company and for the audience. The candidate must have an ability to adapt and an appetite to learn in a fast-paced environment.

The candidate must have the ability to advise, plan and help develop new insights products, and support our commercial team in rolling them out to market.

white'>Requirements:white'> Audience insights:
  •      Setting best practice on different data sources to inform commercial pitches, creative strategy and marketing presentations
  •     Overseeing and doing insights research, transforming audience interactions into inspiration points for the creative teams to consider in future activations
  •      Monitoring social platform tools such as Facebook Audience Insights to understand shifting audience behaviour and interests
white'>Research capabilities:
  •       Understanding of statistics, polling methods and survey analysis
  •       Creation of audience surveys and overseeing distribution process
  •      Liaising with third party providers on how to support branded campaigns with the correct research framework around commercial KPIs
white'>Reporting and benchmarking:
  •       Maintaining branded content campaign benchmark tracking documents using data from social platforms
  •      Understand and explain social metrics, giving clear directions on how to improve performance
  •      Working with the Data Science team on bespoke comment analyses, creating presentations with findings
white'>Strategy:
  •    Advising our Activation specialists on distribution strategy and working in collaboration with our Paid Social specialists to understand optimum publishing strategies
  •      Informing platform and content strategies for branded content campaigns
  •     Competitor and industry research on social content
white'>Skills:
    white'>Using tools such as GWI, ComScore, QuantCast and TGI to understand audience insightswhite'>Thorough knowledge of Facebook insights, Twitter analytics and Instagram insightswhite'>Understanding of Google Analytics data, especially in market segmentationwhite'>Advanced Excel, Keynote and Google Forms skills.white'>Coordination and keeping up with tight deadlines, while working through a flexible workload
white'>Other:
  • Champion you and your team’s work.
  • Capture learnings, provide solutions and offer recommendations.
  • The ability to perform under stress with tight deadlines.
  • To be an ambassador for the business at all time.
  • Demonstrate positivity, energy and enthusiasm for all aspects of the role, making other team understand data and its importance.
white'>Company Overviewwhite'>Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – billions of times each and every month. Using all major platforms, we’ve rapidly risen to become one of the web’s most prominent social video publishers.white'>Our brands include LADbible, SPORTbible, Pretty 52, branded content agency Joyride, and licensing arm CONTENTbible. Whether by simply putting a smile on someone’s face with a funny video or by engaging our audience in social issues important to them, we strive to make a positive difference.white'>Sure, we may be UK based, but we’re powered by a community that spans the planet.white'>Missionwhite'>LADbible Group has become a way of life for fans around the world. We provide news, entertainment and community to a global audience of young people. Our mission is pretty straightforward: to deliver content that our audience love. Our flagship brand alone is followed by half of all UK men aged 18-24 – and a fifth of women in the same age group.white'>We don’t think youth audiences are hard to reach, you just have to tell them the stories they care about and amplify the ones they tell you.white'>LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.